Did you know that 50% of all marketers say that email marketing is their best-performing marketing method?
Email marketing helps you easily retain your audience's engagement while having the highest conversion rate of all marketing methods.
However, one thing is also true for email marketing: it’s very hard to do it correctly.
That’s where Flodesk comes in. Flodesk is the #1 best email marketing automation tool on the market. You can use it to reach your audience, make connections, and keep your current audience engaged.
Email Marketing and Retaining Your Audience
Before discussing Flodesk, you should know how email marketing can keep your audience in the loop and why that’s important.
People check their inbox regularly, and when they see your brand name appear in their subject line multiple times, they are bound to click on at least one of those emails.
Here, you can provide your audience with relevant and valuable information. The ultimate goal is to keep them subscribed so that you can convert them when you offer the right product.
Additionally, email marketing:
Gets you direct communication with your target audience
Builds strong customer relationships over time
It is highly cost-effective for small businesses
Drives traffic and boosts conversions easily
Personalizes content to increase engagement
Only well-designed campaigns and good content can pull customers in and maintain their interest once they’re there.
That is just one example of where the affordable email marketing tool Flodesk can help you out. With ready-made templates that have been proven to be effective, all you have to do is adjust them to fit your content style and product.
Flodesk's Unique Features for Growing Your Sales
A simple, singular use case is not everything Flodesk is suitable for.
Flodesk has many features that help you stand out in the sea of emails that your customers receive. First, let’s look at a breakdown of the email marketing features Flodesk offers:
Feature | Description |
New Forms | Link in bio, video, and spinner forms to boost sign-ups |
Link Actions | Automate segmenting through link clicks |
Analytics | Track and optimize email performance |
Checkout | Sell products with customizable, high-converting sales pages |
Integrations | Connect Flodesk to specialized platforms for enhanced functionality |
Automation | Flodesk automates upselling and workflow efficiency |
Out of these features, new forms, checkout, and automation make Flodesk unique. Now, let’s divert our focus on them, and we’ll talk about the rest later.
Flodesk’s New Forms
New forms comprise links in bio, video, and spinners forms, which Flodesk cleverly designs to increase and grow your email lists. They collect sign-ups in creative ways, which are excellent for expanding your audience.
With link-in bio forms, you can create up to six links to your social media pages and an opt-in form where users can input credentials.
Video forms allow you to embed a YouTube or Vimeo in the opt-in form. Lastly, spinner forms give users prizes for spinning a wheel. All they have to do is input an email to claim them.
Checkout with Flodesk
Checkout is a Flodesk section template that lets you create product sales pages without additional websites or sales platforms. They are simple and easy to set up, and most importantly, they give your customers an easy-to-use sales page.
The checkout feature suits any digital, physical, or subscription-based product. Moreover, it allows you to sell service bookings while integrating upsells to boost conversions.
Automation and Segmentation
Email marketing automation features are not exactly a standalone feature of Flodesk, but they are an integral part of the entire software.
Whatever feature you use on Flodesk, everything is automated, including payments, upselling, promotion, and email list growth.
All you have to do is configure how to set it up and decide how much work you want to be hands-on and how much automated. However, we should note that the idea of automation is for you to make money while you sleep and have Flodesk do the work for you.
Boost Retention and Build Loyalty with Flodesk
No email marketing software is helpful if all they do is innovate without focusing on the fundamentals. So, while Flodesk offers many standout features, it also has the basics of email marketing to perfection.
Now, let’s focus on these three fundamental features:
Analytics
Link Actions
Targeted Campaigns
Each one of them is basic but very important.
Analytics and Email Marketing
Analytics allow your business to judge the performance of marketing campaigns. If you want to improve conversion, you have to have insights about your subscribers.
This includes information on how your customers behave regarding your campaign: where they click, how much time they spend, or even if they opened the email.
Flodesk knows how important displaying this information is, especially for startups.
Good business is good decision-making, and what’s a better decision than using the best email marketing software for small businesses?
Sign up with Flodesk using code ‘TRISHFLO’ and get 50% off your first year.
Additionally, with Flodesk analytics, you can export the gathered data and feed it into a more complex data analysis system. You can use this to quickly get feedback on what’s working and what’s not and adjust your campaign accordingly.
Link Actions
Link actions are another fundamental feature of any email marketing service. However, the best email marketing software for creative entrepreneurs goes above and beyond to ensure customers get what they pay.
Flodesk innovates links by tailoring them to each subscriber's behavior. These highly targeted links can be displayed in various formats or sections.
No matter where they’re placed, you can be confident they'll maximize interaction and relevance.
Sometimes, subscribers give information to help you find ways to drive conversion.
Instead of pondering which product or line of products you should offer your customers, you can create a mini-questioner and ask them. Based on this information, you can send them exactly what they are looking for the next time.
Targeted Campaigns
You might have the best data on your clients, but it doesn’t mean much if you don’t know how to use it.
Flodesk can improve email marketing usability for beginners by processing this data on your behalf and letting you choose your target audience.
This allows you to create personalized campaigns that resonate with your audience, enhancing engagement and improving conversion rates.
By harnessing the full potential of your data, Flodesk empowers you to connect meaningfully with your subscribers and drive impactful results.
Flodesks Integration with Other Platforms
Today, marketing is an ecosystem, and Flodesk would be nothing if it weren’t properly integrated into that ecosystem.
When looking for the best email marketing platforms for e-commerce, you need a provider that is integrated with other platforms. You want to make your life easier and reduce unnecessary integration headaches.
Why integrations with other platforms are essential?
Today, SaaS is not a small industry.
Whatever you try to build, you’ll likely encounter a situation where your product needs to align with something already available on the market.
The simplest example is integrating a payment system. Imagine if a simple online clothing brand needed to hire developers just to process payments. Even if they managed to do it, chaos would arise anytime there was an issue.
The same goes for an email marketing system. So, while it’s impossible to find a one-size-fits-all solution, Flodesk sets you up from the start, unlike competitors.
Flodesk Integration with Third-Party Systems
These are the platforms Flodesk is integrated with:
Integration | Description |
Zapier & Pabbly Connect | These platforms allow you to automate workflows by connecting Flodesk with thousands of other apps, facilitating seamless data transfer and task automation. |
Interact | Interact enables you to create engaging quizzes and polls, automatically segmenting your audience based on their responses for targeted marketing. |
BookFunnel | BookFunnel helps authors and publishers deliver e-books and digital products to subscribers automatically after they sign up through Flodesk. |
Session | Session is a platform for managing webinars and online events, allowing you to connect your event registrations and follow-ups with your Flodesk audience. |
Grow by Mediavine | Grow offers tools for enhancing website traffic and monetization strategies, integrating with Flodesk to drive subscriber growth and engagement. |
And many more to come! | Flodesk continues to expand its integrations, providing users with more tools to enhance their email marketing strategy and overall marketing efforts. |
These integrations might look simple, but they can make all the difference in a real-world email marketing campaign.
Interact can be a great way to add quizzes or polls to a campaign. Zapier and Pabbly Connect make the lives of developers and technicians much more accessible. The point is while all of them are very different, they all share a few similarities:
More options and a more extensive toolkit of features.
Improved data management, transition, and processing with up-to-date information.
Consistent data formatting, synced across different platforms.
Custom workflows and improved marketing strategy.
Boosted traffic and natural growth.
Flodesk vs Competitors: Why Flodesk Stands Out from the Competition
While you're searching for good email marketing software, Flodesk is not the only one on the market.
So, while we mentioned a few aspects that separate them from the competition, why are they among the best email marketing platforms?
Let’s find out!
Consistent and Fair Pricing
Email platform pricing and value are very important when choosing a provider.
Unlike other competitors, Flodesk remains true to its original pricing. When you opt for this service, hidden fees are a thing of the past.
While some providers change their pricing as your subscriber list grows, with Flodesk, the monthly pricing remains the same. They want you to succeed and extend your reach, and don’t penalize you for natural growth.
High-Quality Templates
Flodesk's design has some of the best email design capabilities and objectively high-quality templates. They meet industry standards and can be made to fit any product or business. These customizable email platform templates allow Flodesk to maintain its position in the industry.
Throughout this article, we've showcased several templates, allowing you to evaluate their aesthetic appeal.
Ease of Use
Flodesk is a drag-and-drop email builder that doesn’t rely on you having extensive knowledge of graphic design. Instead, you choose elements you like and simply insert them throughout your email.
Ease of use isn’t strictly reserved for the design process. Flodesk has an intuitive dashboard that has been expertly designed so professionals can easily navigate and use the service.
However, email platform usability for beginners is just as important. Flodesk prioritizes an intuitive interface that simplifies the email marketing process, making it accessible for users of all skill levels.
Customer Reviews
Email marketing platform reviews are another thing to consider. While there are exceptions, it’s best to avoid providers who have made a bad reputation for themselves.
When you explore platforms like Trustpilot, you'll encounter nearly perfect reviews. Flodesk, in particular, boasts an impressive rating of 4.5 out of 5, with reviews averaging around 4.3 on other services.
How Businesses Can Maximize Flodesk for Growth
Flodesk is a tool that sells itself, so when we say it’s a worthwhile investment, we don’t have to take our word for it. Let’s look at some real-life examples of how Flodesk can be used to boost sales.
1. Digital Product Seller
Flodesk is the best tool if your goal is to use it when selling digital products. Let’s take an e-book as an example.
Use Case: The Flodesk checkout feature allows you to create visually appealing sales pages that stand out to customers.
Execution: As a customer is checking out while purchasing an E-book with Flodesk's data-driven suggestion, you can upsell related products or books in similar genres.
2. Course Creators
You are more likely to sell courses when customers are incentivized to buy them.
Use Case: You can use Flodesk spinner forms when selling online courses to boost the likelihood of conversions following thorough.
Execution: As customers explore courses in which they have continually shown interest, a spinner could offer them a discount.
3. Subscription-Based Services
Getting a customer to sign up for a subscription-based business is difficult. However, with Flodesk action links, you can make it much more appealing.
Use Case: Customers may choose from various product categories, such as food, workout equipment, or beauty products, by clicking on links inside their emails.
Execution: When customers click on these links, they are added to specific lists and can later be better targeted to particular products.
Protip: If you are new to Flodesk, YouTube is your best friend! Follow a few of my favorite content creators to get the support you need for free.
Laressa Ngoeun – Flodesk & Canva: Real Estate Lead Magnet Tutorial (Think outside the box her info can help any brand).
Lashonda Brown – A content creator who often shares tutorials and marketing tools, including several Flodesk tutorials, focusing on building your business. She has a full Flodesk playlist!!!
Kelly Anne Smith – Kelly is the owner and founder of Freedom In A Budget. She also has a full playlist!
If you’re looking for the best and most affordable email marketing tools, look no further than Flodesk.
We hope you saw a little of what this email marketing platform can do for your business and some of its features.
You can learn more if you create an account and discover how this tool can help you.
The unique and already widely accepted templates and fair and consistent pricing are just some of the things that make this tool special.
If you are new to Flodesk, use my free checklist to set up your account. And remember, if you’d like to give Flodesk a chance, use code TRISHFLO and get 50% off on your first year or monthly plan!
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