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How to Use QR Codes to Market Your Brand


If you've been paying attention to any marketing materials lately, you've probably noticed those black and white squares with strange patterns inside of them. Those are called QR codes, and they can be a powerful tool for marketing your brand. But what are QR codes, and how do you use them? Keep reading to find out.


What is a QR code?

A QR code is a type of two-dimensional barcode that can store information such as text, URLs, or other data. They are commonly used to provide quick and easy access to information by scanning the code with a smartphone camera.


How can I use QR codes to market my brand?

There are many ways that you can use QR codes to market your brand. For example, you could include a QR code on your business card that links to your website or social media page. You could also put QR codes on flyers or posters to link people to special offers or coupons. You could even put a QR code on your product packaging that gives customers more information about the product. The possibilities are endless!


Some things to keep in mind when using QR codes for marketing:

  • Make sure the code is easy to scan. If it's too small or has low contrast, people will have trouble scanning it.

  • Include a call to action. Tell people what they should do after scanning the code (e.g., "Scan this code for a chance to win a prize!")

  • Test the code before you use it. Make sure that it links to the correct URL or contains the correct information.

  • Track the results. After you start using QR codes, track how many people are scanning them and what they're doing after they scan them. This will help you gauge whether or not they're effective for your marketing campaign.


QR codes are a type of two-dimensional barcode that can store information such as text, URLs, or other data. They can be used for marketing purposes by including them on business cards, flyers, posters, product packaging, etc. Some things to keep in mind when using QR codes for marketing include making sure the code is easy to scan, including a call to action, testing the code before using it, and tracking the results after implementing them into your marketing campaign.


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